When Clove partnered with Lumir, the mission was simple: make buying footwear online feel as confident as trying it on in-store. For healthcare professionals — where comfort, durability, and all-day performance matter — Lumir replaced hesitation with clarity, guiding shoppers toward the right fit and directly improving conversion and revenue.

Challenge

Buying shoes online is already high-friction — but for Clove’s audience, the stakes are even higher. Healthcare workers need footwear that survives long shifts, harsh floors, spills, weather, and hours of movement. Even with strong PDPs and thousands of reviews, shoppers still lacked the personalized guidance needed to answer questions like:

— Do these run narrow or wide?
— Should I size up or down?
— How do they feel after hour eight?

Without real fit guidance, high-intent shoppers hesitated, dropped off, or deferred the purchase entirely — especially those not exposed to any form of sizing support.

Solution

Lumir became the digital equivalent of trying on a pair in-store — but with Clove-specific expertise.

Lumir learned the entire catalog, fit nuances, review patterns, and real healthcare use cases. It delivered precise, trustworthy answers about comfort, break-in, sizing between half sizes, performance on hospital floors, and how each shoe handles cleaning, spills, or weather.

The experience created a smoother path to purchase. Shoppers who engaged with Lumir got instant clarity — and moved through the funnel with greater confidence and less friction.

Results

Checkout Conversion:

Shoppers exposed to Lumir delivered a 22.7% lift in conversion rate.

This improvement reflects a broader behavioral shift: when shoppers have access to clear, brand-aware fit guidance, they hesitate less and complete their purchase more often. Lumir didn’t just answer questions. It reshaped the purchase journey.

Why It Matters

In footwear — especially for customers who rely on their shoes to perform — fit is everything. Many shoppers still prefer buying shoes in person because they want certainty. Lumir bridges that gap by giving shoppers the confidence of an in-store try-on, online.

Generic chat tools can’t answer high-stakes sizing questions. Lumir can. By delivering brand-aware, context-rich guidance, it shortened the path to purchase, lifted conversion across exposed traffic, and created clear, measurable revenue impact.

Lumir didn’t just support the experience — it became part of the experience.

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